Plus further articles as stated in the editorials below.
Loads of trade advertisements showing the 'latest" gadgets and potions.
A regular question and answer section on how to perfect techniques or deal with hair problems.
The full magazine has been scanned at 300dpi in order to give you the best reproduction and print out. It's also searchable for convenient keyword searching.
Opening Editorials
OCTOBER .... its crisp, invigorating air is a stimulus to new enterprise, new endeavor. And there are a multitude of ways in which you can put this energetic spirit to work in your beauty shop. suggestions of this month's guest staff set a profit-making pace for you.
As sparkling as October's own gay palette is the hairdo by Gene Pesce which makes the football season its theme song. But it is certain to be a favorite with fashion fans everywhere, whether they are football fans or no. For occasions of greater formality there are the outstanding creations by the Coiffure Guild of New York. Condos and Alfred Lemberg present eminently wearable modes, and there is a whole gallery of winning designs from recent competitions.
Pompadours are the big fashion chatter of the moment . . . . and worthwhile chatter for you. Properly promoted, this trend enables you to sell more hair shaping, more permanent waves, more styling services. Sidney Preis covers them all in his timely technical discussion. Another technique important to current hairstyles is that of combing curls into waves. Joseph Nufer skillfully explains this method in his comprehensive demonstration.
A direct hook-up with the analysis of "Eyebrows" in this month's MODERN BEAUTY is Elena Moneak's thorough going article on professional eye services. Here is a fascinating field for you to explore. Particularly appropriate for Fall promotion are facial services of every type, and a good one in which to specialize is a salon treatment for the older woman, such as that ably described by Mrs. Kathryn Papaleo.
Marian Bialac's story of beauty shop retailing should prove an inspiration to every beauty shop owner to "go after" more cosmetic sales. With the new Fall clothes demanding harmonizing shades in make-up, this is the best possible time to put these splendid suggestions to work in your salon! Use them in connection with the "Color Preview" in this month's MODERN BEAUTY.
On the management side, Mrs. Cottie Mason McDonald presents rules for operators which have made staff team work and efficiency an outstanding characteristic of her shop.
Here is your cue to a glorious beginning for your Fall season. Make the most of it!
Louis Dietrich designs for the sophisticate a coiffure of Grecian inspiration in "Return to the Classic," a perfect complement to the pencil slim gowns your patrons will be choosing for Fall and Winter festivities.
Whether she wants her pompadour swung low or flung high, your most exacting client will find here the line of her choice. Dale Scott achieves a stunning downward version by means of swirled bangs, worn by Mary Carlisle in "Lady, Be Clever!" Charles of Field's presents the other extreme of the pompadour mode with a strictly off-the-face line in "Tip-Top!" Still another variation is "Your Cue to Chic," the pompadour being achieved here by deep waves flowing in gracious symmetry from forehead to nape. George McCluney is the artist.
The mood of today's "All-American" styles is perfectly caught by the versatile creation of Heini. Your Day . . . ." expresses the North American woman's love for practicality combined with essential femininity.
"End Your Day. . . ." shows a recombing of the same hairdress into a dashing upsweep topped by an exotic comb which comes to us from Spanish American senoritas.
Your patrons" new hats offer a wide latitude for your creative urge. In the delightful "Headline Companions," Mrs. Anne Fegers designs a side pompadour for the season's newest fur-trimmed millinery.
Appealing to the woman who demands "something different," yet insists upon simplicity, is "Steal the Show," designed for Claire Trevor by Mr. Aaron. Here again side pompadours are much in evidence, counterbalanced by a curled topknot and low nape ringlets.
Today's little girl is tomorrow's sustaining patron, so it is well to arouse her interest now in individual hairstyling. This Helen Foulkes does with the mischievously banged hairdo seen in "There Was A Little Girl. . . ."
White hair is most flattering when it is carried off the face in a lifted line like that in "Roundabout," by Charles Buntgens.
Your matron patrons are certain to find this an appealing mode. For this same group, Bruno Peterman styled the cleverly swirled "You'll Applaud...." Curls in the toplock are gay, yet they do not detract from the dignity and charm of salt-and-pepper hair.
Our special feature on "Eyebrows" should shortly show a substantial increase in the demand for brow shaping services. The excellent eyebrow styling suggestions it contains are the contribution of Jean Bernard, in whose smart salon this work is a specialty.
To our contributing hair artists we owe a further vote of thanks for the fine technical descriptions of the styles on pages 46 to 49 Of MODERN BEAUTY SHOP. With these, you can make MODERN BEAUTY a vital sales force in your salon.
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Hairdressers
Rockabilly & Swing Fans
Students in the Beauty Services
1940s Brides, Bridesmaids
& Wedding Guests
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