Plus further articles as stated in the editorial below.
Loads of trade advertisements showing the 'latest" gadgets and potions.
A regular question and answer section on how to perfect techniques or deal with hair problems.
The full magazine has been scanned at 300dpi in order to give you the best reproduction and print out. It's also searchable for convenient keyword searching.
Opening Editorial
Holiday time is just around the corner! The whirl of parties and gala affairs which mark this gayest season of the year brings a demand for festive hairdos. You will find many a sparkling idea in the adaptable designs which our guest stylists present in this issue, as well as in the numerous prize-winning coiffures from recent competitive events.
Particularly noteworthy for holiday promotion is the exquisite creation which that outstanding artist, Charles Bock, created for this month's cover. You will find its beautiful, classic lines a favorite with smart women.
Other styles for holiday wear—and everyday wear—which you can count on for customer appeal (with individual adaptations, of course) are the fine work of Myrtle Taylor, Louise of Anne Meredith's, Karol, Mrs. Ethel Judson Babcock, Coiffure Guild of New York, Edward Fox, Mrs. Mae Willimack, Donna Williams, William Ott, Mrs. Ruth Crow, Krist, Al Stockman, and a score of others. Louis Schmidt's Challenge Shield coiffures are pictured, as well as the top-ranking modes by Peter Edelmayer and Anthony Brandel.
Speaking of hairstyles, Agnes Schmitt drops a few pointed words that are worth your study.
But clever coiffures are not all the holidays demand. What about the grubby skins that will come to light in holiday formals? You can do something worthwhile about them if you offer a facial technique like the one described by Mrs. Lillian Boynton, who has found this service a great profit-maker.
Novelty always makes its own appeal, especially at the holiday season. That is why Clare Barton's discussion of streak bleaching should inspire you to "go to town" on this unusual hair coloring service. And if you apply Alvena Stover's practical ideas on nail styling, you will find your reward in a greater demand for manicuring services.
Holiday styling . . . special services . . . . what else can you do to win extra holiday profits? Why, sell gift merchandise, of course! Our searching crews have been busy these past weeks gathering smart Gifts of Beauty for you to sell in your shop. They are all shown in this issue, together with numerous suggestions for their promotion and display. Now it is your turn to get busy . . . . and sell!
This is a great resource for :
Hairdressers
Rockabilly & Swing Fans
Students in the Beauty Services
1940s Brides,Bridesmaids
& Wedding Guests
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