March 1941 - Modern Beauty Shop - 127 page PDF

Spring is here .... and in step with the season, the editor's guests this month point their styles and discussions toward promotions that will go straight to the mark in stepping up your Spring profits.

Gene Pesce sets the pace for the coiffure parade with a reverse pompadour, the latest whim in pomps, born to flatter Spring bonnets. Other clever, up-to-the minute modes for every type of patron are presented by Charles Failla, Burns, Dale Scott, Mrs. Mabel Hughes, Mario, Vincent, Malcolm Holm on, Della M. Thauwald, Toby Santoro, Richard Klein, the Manhattan Group, several of Hollywood's studio stylists, and other well-known artists.

Permanent wave time is synonymous with Springtime, but what comes before the permanent? Hair and scalp reconditioning, of course! The whys and wherefores of a particularly efficient and fast-selling service are detailed for you by Mme. Yvonne. Emphasis on color in Spring wardrobes puts new stress on color in the hair, too. That's why Max Heeler wisely suggests that you brush up on tinting techniques, with special attention to your retouch routine. His fine article gives valuable hints on how to avoid that old bugaboo—overlapping.

As a Spring tonic for business, Margaret Condos recommends not the traditional sulphur and molasses, but a stimulating hand and arm service that will put ragged elbows back in the beauty picture and extra dollars in your profit columns. And Lucile Tearello describes a nail polish application procedure that is voted "tops" by her patrons because it makes the polish last and last. The correct way to create a 'Half Moon, White Tip" Manicure.

There are curls and curls, of course, but of vital interest these days are the curls that make pomps. Ruth A. Crow has that kind of a curl in the helical wind which she finds widely adaptable. Full instructions on the 'Helical Curl'

But of what value are all these skills, if you don't tell the world about them? That is the question Lucile Evans asked herself, then promptly and profitably answered with a clever and consistent advertising program that is overflowing with workable ideas.

Like flowers in the Spring, new profits will grow for you if you apply to your own shop needs the splendid suggestions of these contributing staff members'

This is a great resource for :
Hairdressers
Rockabilly & Swing Fans
Students in the Beauty Services
1940s Brides, Bridesmaids
& Wedding Guests