Plus further articles as stated in the editorial below.
Loads of trade advertisements showing the 'latest" gadgets and potions.
A regular question and answer section on how to perfect techniques or deal with hair problems.
The full magazine has been scanned at 300dpi in order to give you the best reproduction and print out.
SHORT HAIR is one kind of "shortage" that is accorded a royal welcome in the beauty shops of America. And well it should be, for short hair brings women to the shops more often and for more services. This month's guest contributors are all-out for the short hair trend, and a study of their tried and tested short hair ideas will point the way to bigger Summer profits for you.
Close to fashion's heart in June is the bride .... and this year's wartime bride is the center of more than the usual attention. For her Alma Sanchez has designed the particularly lovely feather bob worn by our cover model. Its pert but practical curls are so right for her role as a service wife .... and for the life of all busy women in wartime.
Contrasting with the fluff of feather bobs are the sleekly molded lines of Berthold's short hairdo, a style sure to score with the patron who takes her femininity the tailored way. And for milady of exactly opposite taste .... the one who clings lovingly to her "glamour bob" .... Erich Bohn has styled the over-the-ears mode in which short hair delivers a full measure of glamour.
From the Hollywood studios, Stylists Margaret Donovan, Sydney Guilaroff and Helen Hunt send smart short hair designs that have been enthusiastically adopted by the screen's leading ladies. Betty Reeder, Vincent Knight, the Coiffure Francaise of America and the Coiffure Guild of New Jersey are responsible for other outstanding shorties seen in this issue. Their clever and varied designs are con- vincing evidence that there's a becoming short hairdo for every type.
Correct shaping plus a strong, all-over permanent wave give the firm foundation upon which rests the success of any version of the short hair mode. Both the tapering method described by Martin and the radial blocking for feather bob permanents which has been used with such marked success by Jacques Zwilling are adaptable to the whole range of short hair coiffures. Here are two basic techniques which will prove a profitable addition to your short hair services.
If one method of hairdressing won't work on unmanageable hair, try another. A good one to try is a brush curl like the one demonstrated by Florine Redmond, who discovered that sturdy bristles can be used to form curls and waves as well as to tame the hair.
Vitamins are much discussed right now and you should know how they affect beauty. Dr. Urkov's informative article will help you answer patrons" questions intelligently.
Speaking of shorties and shortages, wartime curtailment of the stocking supply has created a brand new opportunity for you .... a "make-up stocking" service and its related treatments of hair removal and pedicuring. Mrs. Kathryn Papaleo has developed this splendid three-way service, especially timely for Summer, which she outlines in full detail for you.
The war has brought you another service opportunity, too . . . . service to your country. You can serve in a very real way by selling War Savings Stamps to your patrons, and by purchasing your full quota, regularly and conscientiously, of War Savings Stamps and Bonds as an investment in victory and in your own future.
This is a great resource for :
Hairdressers
Rockabilly & Swing Fans
Students in the Beauty Services
1940s Brides,Bridesmaids
& Wedding Guests
Download available within minutes of receiving your authorised Paypal payment.
Total download size 48mb
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