July 1943 - Modern Beauty Shop - 100 page PDF

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Convert troublesome Cowlicks into Hairstyling Helpers.

The 'Thumb and Finger Curl' - A Reverse Curl time-saver .

setting and combing instructions for the 'Cover Style'.

12 more hairstyles with setting and combing instructions.

Loads of trade advertisements showing the 'latest" gadgets and potions.
A regular question and answer section on how to perfect techniques or deal with hair problems.
The full magazine has been scanned at 300dpi in order to give you the best reproduction and print out.

Whether your Patrons are summering on a war job, in their Victory Gardens, or snatching a brief vacation, how to keep a Pretty head on their busy shoulders remains one of their chief concerns. It has been a major consideration of this month's Editor's guests, too.

If she's a Victory Gardener, Robert Rolet's versatile coif will just fill the bill. If she's a war worker, she'll want something quick and simple like the little treasure by George Jahn. Ruby Kerpan's trickery with brief locks will appeal to those in service and out. Perfect for vacationers are the shortie by Harry LaSalle, and the sprightly mode by Comer Syprett.

If she thinks that a hairdo makes no difference, the personality transformation effected by Jack Adams should change her mind! Paul's way of saying "now it's up - now it's down" is a clever solution for the undecided patron. Waves in a towering pompadour by Alma Sanchez.... waves for white hair by Lillian Boynton....waves casually combined with curls by Stanley.... waves in a graceful design by Joe Duarte.... these show the wide variations possible in waved coiffures. In Section 1 these fine artists reveal the techniques on which all of these smart styles are based. Stanley also outlines an interesting reverse curl method of dressing the hair.

Clara Kay's trim coiffure for the beauty operator, worn by our patriotic Cover Girl of Section 1, is equally adaptable for hard-working patrons. Agnes Schmitt Harrison's suggestions for handling hair which presents obstacles to successful permanent waves are particularly timely, and Irene Hatch has an answer to the problem of dressing hair to overcome cowlicks.

This month start the second year of your industry's War Stamp and Bond drive with bigger Stamp and Bond sales than ever!

This is a great resource for :
Hairdressers
Rockabilly & Swing Fans
Students in the Beauty Services
1940s Brides, Bridesmaids
& Wedding Guests

Price : US$4.67

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