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July 1940 - Modern Beauty Shop - 125 page PDF

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JULY, 1940 Vol. 26. No. 7 Section One
The Trade Magazine For Hairdressers and Beauticians

125 Page PDF Issue.

Filled with hairstyles to create with setting and combing instructions, advertisements showing the 'latest" gadgets and potions.
A regular question and answer section on how to perfect techniques or deal with hair problems.
Beauty tips & the the latest trends.

Read the editorial below to find out whats in this issue.

The full magazine has been scanned at 300dpi in order to give you the best reproduction and print out. It's also searchable for convenient keyword searching.

Opening Editorial

JULY, we so often hear, is a dull month for beauty shop services. And with that, slow Summer business and low volume are too casually excused.

But July need not be a "bad month" in your beauty shop. It all depends on what you choose to do about it. Mrs. Grace Gaines chooses to push retail sales; her cosmetic profits more than make up for any hot weather drop in service profits. Mrs. Helen Arglen promotes a quick, cooling facial mask that lures dozens of buyers on warm, sultry days. Elizabeth McAndrews concentrates on sun-streaked hair, and sells toning bleaches that keep her patrons" Summer hair beautifully shaded. They tell their interesting stories this month, and our advice to you is to follow their lead to Summer profits!

New ideas have a way of coaxing new business into your shop, too, no matter what the temperature. Jean Bernard describes a patching technique for torn nails which, if you are wise, you will make a standard service in your salon. Ted Sajewski tells how he has attracted an ever-growing clientele of men who are "regulars" for his scalp services. And Anthony Papaleo reveals the first of a bagful of tricks which have won for him a profitable matron patronage.

Some hot day, devote your free time to a study and practice of the alternating blocking method which Stella Sroka has found such a satisfying business builder . . . . or, inspired by Mrs. Lillian Boynton's story, plan a series of window displays with real sales appeal . . . . or, spurred by Elsie Erber's clever publicity, work on an advertising campaign for your shop. You'll forget the heat, and your time will be profitably spent!

Cool, easily groomed hairdos, of course, will be one of your major considerations in the warm days ahead. Leslie's cover coiffure is a perfect solution to the demand for chic and cool comfort. And you will find other equally popular modes in those sponsored by Edna Mae Ke f gen, Martin Krinsky, Edward Fox, Walter Fritz, Obie, Estelle Dondero, Artur de Nigris, and the many other leading designers whose Summer hair creations are pictured in this issue.

This is a great resource for :
Hairdressers
Rockabilly & Swing Fans
Students in the Beauty Services
1940s Brides, Bridesmaids
& Wedding Guests

Download available within minutes of receiving your authorised Paypal payment.

Total download size 55mb

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digital download product