Plus further articles as stated in the editorial below.
Loads of trade advertisements showing the 'latest" gadgets and potions.
A regular question and answer section on how to perfect techniques or deal with hair problems.
The full magazine has been scanned at 300dpi in order to give you the best reproduction and print out. It's also searchable for convenient keyword searching.
Opening Editorial
SHORT HAIR IN WARTIME is more than a fashion fancy. To the millions of women in America's war factories, short hair is one more assurance of personal safety, for it has no dangling locks to become entangled in moving machinery, causing serious injury to the worker and a critical slow—down of war production. Women in every phase of war work know the comfort, convenience, time—saving values of short hair. That's why the EDITOR'S GUESTS this month make practical short hairdos their major concern.
Anthony Micchelli's stunning waved mode for our cover girl sets a smart pace for women at war. John Mertes" crisp combination of swirls and curls is a perfect answer to the "clear the collar" command for women in uniform. A tapered nape steadily growing in popularity among defense workers, is suggested by Theo Aerts. Boys entertained by a service hostess wearing a style like that by Miriam Cordwell will always remember howrp etty she looked. The younger generation of war workers will snap to attention smartly in a cute little hairdo like Sara Fernolend's mode.
Alex Raper, Emile Ludecke, Richard Klein, Margaret Vinci, Frank Leben and many others have answered this month's call for smart short styles.
Cutting the short bob is a technique of prime interest. And so is the setting of lasting waves for waved modes. John Hall's article competently covers both. Mary Cecil offers sound advice in urging you to expand hair tinting services to patrons of all ages. Another way to draw greater profits from regular patrons is suggested by Alice C. Maxwell, who builds scalp business from shammpoos . That ever—pesky problem, thin hair, is cleverly handled by Thomas Frank.
Though you are busier than you have ever been before, take time out to keep abreast of these profit—makers. They're the stuff from which tomorrow's business will be built.
This is a great resource for :
Hairdressers
Rockabilly & Swing Fans
Students in the Beauty Services
1940s Brides,Bridesmaids
& Wedding Guests
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