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December 1943 - Modern Beauty Shop - 124 page PDF

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DECEMBER, 1943 Vol. 29. No. 12 Section One
The Trade Magazine For Hairdressers and Beauticians

Highlights In This 124 Page PDF Issue.

Bang-dos. A new variation on a favorite theme
Comb-it as you like it. Combing out variations
The French Braid. How to do it
5 more hairstyles with setting and combing instructions

Loads of trade advertisements showing the 'latest" gadgets and potions.
A regular question and answer section on how to perfect techniques or deal with hair problems.
The full magazine has been scanned at 300dpi in order to give you the best reproduction and print out. It's also searchable for convenient keyword searching.

Opening Editorial

FUSSINESS IS OUT.... and practical wearability is in! That's the rule for hairdos today, and it's as applicable to the gayest holiday modes as to the hairdresses that do full time duty in the wartime, workaday world. Aware of this timely trend, THE EDITOR'S GUESTS combine, in the styles presented this oath, the easy—to—wear, eat groomed lines essential to today's pace with the dash and sparkle that befit holiday festivities.

Louis at Dante does it with brief brief curls so trickily turned that you have the impression of a longish updo. Miss Kay and Ruth Holmes brush curls upward, too. Anton Birnkammer and Peter Jung show how it can be accomplished by means of Marcel waving as well as finger waving. Arthur Riegger and J. Mules interpret the trend with two individual bang variations.

Two techniques many of you have been requesting are given in full detail this month by two of our wellknown contributors. Anton Birnkammer meets the demand for combing-out suggestions in the first of a series of articles on this subject. Thomas Frank demonstrates the much discussed French braid for which war workers are creating a new demand. A pertinent reminder for those inclined to overlook the importance of basic services in today's rush of business is offered by Anthony Brandel in a fine demonstration of shampooing. And Werner points out the sometimes forgotten virtues of the spiral permanent for some of those "problem heads."

No matter how busy shop appointments keep you, you should be selling cosmetics. War workers, in particular, want to buy them, and their demand is so eager that little sales effort is needed. The story of Mary Cullinane, whose war plant beauty shop caters to war workers exclusively, will be of interest to you.

....And now, as the Christmas season draws near, to our friends everywhere we wish the joys of a full Yuletide, and a speedy journey to peace on earth in the New Year.

This is a great resource for :
Hairdressers
Rockabilly & Swing Fans
Students in the Beauty Services
1940s Brides, Bridesmaids
& Wedding Guests

Download available within minutes of receiving your authorised Paypal payment.

Total download size 55mb

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digital download product